Top Online Platforms for Selling Essential Oils: A Comprehensive Buying Guide

Your Guide to buying the best What are the most popular and reliable online platforms for selling essential oils?


In the rapidly growing world of wellness and natural health, essential oils have taken center stage. These highly concentrated plant extracts have a myriad of uses, from creating a soothing ambiance at home to crafting your own skincare products. As a potential seller, finding the right platform to showcase your essential oils can be a real game-changer. This buying guide aims to help you navigate the wide array of online platforms available for selling essential oils. We will explore the most popular and reliable ones, highlighting their key features, benefits, and limitations, thus enabling you to make an informed decision.

Key features

  • Website Traffic: High website traffic indicates a platform's popularity and its potential to reach a wider audience. Research and check the average monthly visitors of the platform.
  • User Experience: The interface of the platform should be user-friendly and easy to navigate. A complicated platform can deter potential customers.
  • Security: The platform should provide secure transactions. Look for platforms that have SSL certificates, data encryption, and other security measures in place.
  • Commission Rates: Different platforms charge different commission rates on every sale. Check the rates and calculate if it's profitable for your business.
  • Customer Support: Good customer support is crucial for resolving any issues that may occur during the selling process. Check if the platform provides reliable and prompt customer support.
  • Payment Methods: The platform should support various payment methods, including credit cards, debit cards, and digital wallets to accommodate all types of customers.
  • Reviews and Ratings: Look for platforms with positive reviews and high ratings as they are likely to be more reliable and trusted by users.
  • Listing and Selling Features: Selling essential oils online is more than just listing products. The platform should offer features like product description, photos, price setting, and inventory management.
  • SEO Capabilities: The platform should have strong SEO capabilities to make your products easily discoverable on search engines.

See the most popular What are the most popular and reliable online platforms for selling essential oils? on Amazon

Important considerations


  • Amazon: Offers a vast customer base and reliable shipping options. They also have stringent seller regulations, making sure only high-quality products are sold.
  • eBay: Provides accessibility for both professional sellers and casual ones. The bidding feature can also help sellers get the best price for their products.
  • Etsy: Known for its focus on handmade, vintage, and unique items. It's a great platform for selling essential oils, especially if they are artisanal or come in special packaging.
  • Alibaba: Known for its B2B marketplace, allowing sellers to reach out to businesses that may want to buy essential oils in bulk.
  • Shopify: Allows sellers to create their own online store with various customization options. This is ideal for sellers who want to control how their shop looks and operates.


  • High Competition: There are several sellers on the most popular platforms which can make it challenging to stand out and make sales.
  • Platform Fees: Most online selling platforms charge a fee for listing and selling products, which can eat into your profits.
  • Customer Trust: As a new seller, it can be challenging to earn customer trust, especially on platforms with numerous experienced sellers.
  • Shipping and Handling: The responsibility of shipping and handling, as well as returns and exchanges, usually falls on the seller. This can add to the complexity and cost of selling.
  • Reputation Management: Managing customer reviews and ratings is vital for success on online selling platforms. Negative reviews can significantly impact your sales.
  • Regulations and Restrictions: Some platforms have strict rules and regulations regarding the selling of certain goods such as essential oils. Violating these can lead to penalties, including suspension.

Best alternatives

  1. Etsy - Etsy is a popular online marketplace for handmade, vintage, and craft supply items. It's a great platform for selling essential oils due to its large user base interested in health, wellness, and handmade products.
  2. Amazon - Known as the largest online retailer, Amazon is a reliable platform for selling essential oils. As a seller, you can reach millions of customers, and with Amazon's Fulfillment service, the logistics are taken care of.
  3. eBay - eBay's auction-style selling model can be a good fit for unique or rare essential oils. It also has a 'Buy It Now' feature for fixed price sales.
  4. Shopify - Shopify allows you to set up your own online store to sell your products. This is a good option if you want more control over your branding and customer relationship.
  5. WooCommerce - WooCommerce is a WordPress plugin that allows you to sell products from your WordPress site. It's a good choice if you already have a WordPress site and want to add ecommerce functionality.

Related tools, supplies, and accessories

  • Etsy : Etsy is a global online marketplace that allows individuals to sell handmade, unique, and creative goods. For essential oils, sellers can set up a shop and sell their products directly to customers.
  • eBay : eBay is a multinational e-commerce corporation that allows consumer-to-consumer and business-to-consumer sales through its website. It can be a good option for sellers of essential oils looking for an expansive user base.
  • Amazon : Amazon is a giant online marketplace with customers all over the world, making it ideal for large-scale essential oil vendors who want to reach a vast audience.
  • Shopify : Shopify is an e-commerce platform that allows individuals to create their own online shops. It's ideal for essential oils vendors who want more control over their online presence.
  • WooCommerce : WooCommerce is a customizable, open-source eCommerce platform built on WordPress. It's great for essential oil vendors who already have a WordPress site and want to add eCommerce capabilities.

Common questions

  1. What are some of the most popular online platforms for selling essential oils?
    Some of the most popular online platforms for selling essential oils include Amazon, eBay, Etsy, and Shopify.
  2. Which online platforms are considered the most reliable for selling essential oils?
    Reliability can depend on factors like user preference, experience, and specific needs. However, Amazon, Etsy, and Shopify are often regarded as reliable due to their large user bases, secure payment methods, and customer protection policies.
  3. What should I consider when choosing an online platform to sell essential oils?
    Consider factors such as the platform's fees and commission rates, user base, ease of use, customer service, and the types of marketing and sales tools they offer. Also, consider the platform's reputation and reviews from other sellers.
  4. Are there specific online platforms better suited for selling handmade or specialty essential oils?
    Etsy is well-known for its focus on handmade and specialty items, including essential oils. Therefore, it might be a more suitable platform for selling such products.
  5. Are there fees associated with selling essential oils on these platforms?
    Yes, most online selling platforms charge listing fees, transaction fees, and/or commission on sales. It's important to check these details before starting to sell on any platform.


While essential oils may be associated with relaxation and wellness today, they've actually been around for a very long time. In fact, some of the first recorded uses of essential oils date back to ancient Egypt, where they were used in the embalming process to preserve bodies for the afterlife. While the oils we use today are for much more pleasant purposes, it's interesting to think that our love of these aromatic oils has a history dating back thousands of years. Now, selling essential oils have also ventured into the digital age with platforms like eBay, Amazon, and Etsy offering a convenient platform for these ancient commodities. It's an intriguing blend of the old and the new! [source](

Disclaimer: This buying guide was not created by humans, and it is possible that some of it's content is inaccurate or incomplete. We do not guarantee or take any liability for the accuracy of this buying guide. Additionally, the images on this page were generated by AI and may not accurately represent the product that is being discussed. We have tried to convey useful information, but it is our subjective opinion and should not be taken as complete or factual.